Friday Jul 05, 2024
Spring lessons & How Jordon built her farmstand Facebook following in months (Youtube Live)
@jordonsflowerfarm and I have been texting all season long about successes & mistakes, and we want to share it all with you in a live and allow you to ask questions! More importantly though, Jordon has been hard at work building her "retail" following this winter & spring. Here is what makes Jordon's spring season so impressive:
1) Jordon relocated her farm to a completely different town in Oklahoma, about 1 hour away from her last farm. It's a completely different local market and Jordon had to put in farm infrastructure and plants AGAIN.
2) "Buttercup" the farmstand was put on site in late 2023 but Jordon really started rebuilding her local following this year. Jordon's Facebook page is now close to 4k followers and all of them are REAL potential customers (versus other flower farmers)
3) In less than 6 months, Buttercup has exceeded sales expectations and outperformed the farmers market as a sales outlet.
We are going to dedicate about 50% of our time talking high level about spring lessons learned including how Jordon accelerated Buttercup's success and then spend the other 50% talking about lessons learned with spring flowers. Come with coffee ☕️ and a notebook 📗. This one will be full of data & insights 🤓!
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