Talking flower farming business & profitability with Serina from You Can't Eat the Grass

This was such a fun interview with Serina from You Can't Eat the Grass! Serina and Ian have been a huge inspiration for me.

The algorithm fed me their content back in 2021 and I was hooked. This was when I didn't even realize flower farming was a "thing". Serina focuses many of her videos on the flowers and selling them, but we get into flower farming business and profitability topics like:

1) Her farmer's market vs farmstand revenue and future plans to increase sales

2) Building $20 bouquets and her process/evolution

3) Rethinking about profitable $20 bouquets by decreasing the number of stems, but still increasing the value of those stems left

4) Some ah-ha's in terms of specific varieties that she has come to realize are less profitable than one may assume

5) General plan for 2024 & beyond ($100k or bust) And much more!! A huge thank you to Serina for her generous time.

You can find them over at @YouCantEatTheGrass on Youtube.

 

Head on over to Youtube where we share this interview on the screen. Get an idea for Serina's farm scale, operations and some nifty drone shots at https://youtu.be/V31bdlBeRTU